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Watch the trailer to “The Smell of Money” below!

In celebration of Black History Month, Sound Rivers is sharing weekly opportunities throughout February to learn more about the fight for environmental justice and diversity inherent in environmentalism. This week, we’re highlighting a film that shines a spotlight on an ongoing environmental justice battle in eastern North Carolina: the disproportionate impact of industrial hog facilities on communities of color.

“The smell of money” is a phrase pork industry insiders use to refer to the stench of hog waste. Now, a documentary of the same name chronicles how one eastern NC community, led by Elsie Herring, has spent decades fighting back against generations of injustice, ultimately taking on the world’s largest pork company.

The ECU Sustainability Program will be screening “The Smell of Money” at 6 p.m. on Wednesday, Feb. 22, at the Black Box Theater in the Main Campus Student Center of East Carolina University. Your Pamlico-Tar Riverkeeper Jill Howell will join North Carolina Environmental Justice Network Senior Advisor Naeema Muhammad for the panel discussion following the film.

This event is free and open to the public with parking available in the attached deck for $1 per hour.

Watch the trailer for “The Smell of Money” below.